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Why we need RULES?

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Rules are established principles or guidelines that dictate how something should be done or how situations should be handled. They are used to regulate behavior, ensure fairness, and maintain order in various contexts, such as society, organizations, games, and social settings. Rules can be formal or informal. Formal rules are codified and enforced by a governing body, such as laws, regulations, or contracts. Informal rules are unwritten and enforced by social pressure, such as social norms or etiquette. Rules can be helpful in many ways. They can: Ensure fairness by creating a level playing field for everyone. Protect people from harm by setting standards of behavior. Maintain order by providing a framework for behavior. However, rules can also be seen as restrictive or unfair. It is important to consider the purpose of a rule before deciding whether or not to follow it. For example, a speed limit may be seen as restrictive, but it is also designed to protect people from harm. A dress...
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Google China revenues

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Google China revenues grew by over 60% in 2018


Google received a strong revenue growth of over 60% in China last year to US$3 billion. It led Google to expand its advertising sales team there, according to the report from The Information.
ByteDance who spent over US$300 million on overseas adverting to promote Tik Tok was reported to be one of Google’s biggest advertisements buyers. Alibaba was one of them who also spent a lot for Alipay and cloud computing business.
Also read: 71.1% Weibo’s Miaopai users have a high purchasing power
Google also tries to attract small-sized enterprises besides the big ones. Its advertising team working to serve small-sized customers increased by two-fold to around 200 persons in the past year.

Currently, Google has over 20 advertising centers in China where advertisers are able to see how their ads perform in the search, e-mail, and other platforms of Google. Be it a technology giant or small companies, considering the sluggish user growth, they make the same choice to seek new revenue sources from the global market. Thus, some global advertising platforms such as Google, Facebook, and Amazon have become their best choice to promote products and services overseas.
Facebook generated US$26.49 billion in ads sales from the US and Canada market. By comparison, revenue derived from advertising sales in China was between US$5 billion and US$7 billion.
The large advertising expenses got paid as Tik Tok taking the first spot of the top 20 most downloaded video/live streaming apps list in January 2019 with nearly 75 million downloads from App Store and Google Play overseas. The figure roughly summed that of the players ranked from the second to the eighth position, according to the data from Sensor Tower.

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